Taipei Metro Card

The Taipei Metro released limited-edition Metro Cards, featuring the Chinese Zodiac of the New Year every year. I was responsible for the products and the campaign from graphic design, illustration, packaging to print. This project has been shortlisted at 3x3 International Illustration Awards 2019.

Concept development, sketches, prototype

Process

Poster, Web&App banners, Photography

Marketing

Product

The 800 limited-edition metro cards went on sale at Taipei Metro stations and sold out in under 5 hours.