![](https://images.squarespace-cdn.com/content/v1/60e26979d0e5c53e675a884f/4410d573-fd2c-46ae-b9ef-8015706f5ff7/peichi-milktea-visual-landscape.png)
MILK TEA FESTIVAL 2019
Client - Niu’s News
Taiwan Milk Tea Festival
Niu's News approached me to create the key graphics and 30 illustrations of the milk tea shops for the Milk Tea Festival. This project was a 6-month marketing campaign, including events, competition, online poll and ceremonies.
Sketches of Key Visual
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Sketch A greyscale
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Sketch B greyscale
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Sketch A line
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Sketch B line
Detailed Sketch
Sketches of Milk Tea Stores
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Style A
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Style B
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Line Sketch
Products
Milk Tea Passport includes information on 28 shops and vouchers for 50 milk tea drinks.
Competition
Online voting for 50 different products of milk tea.
![milktea-competition2.png](https://images.squarespace-cdn.com/content/v1/60e26979d0e5c53e675a884f/44c3d0db-062f-4fa6-b63c-615ec9569117/milktea-competition2.png)
![milktea-competition1.png](https://images.squarespace-cdn.com/content/v1/60e26979d0e5c53e675a884f/89044c65-308b-4782-8b0f-148bfd7665f3/milktea-competition1.png)
![milktea-competition5.png](https://images.squarespace-cdn.com/content/v1/60e26979d0e5c53e675a884f/4b82c913-5c2c-44c0-8a57-d8a26e376ae3/milktea-competition5.png)
![milktea-competition3.png](https://images.squarespace-cdn.com/content/v1/60e26979d0e5c53e675a884f/e08030cd-d0ba-462e-9d00-6b8ffd9fe4d3/milktea-competition3.png)
![milktea-competition4.png](https://images.squarespace-cdn.com/content/v1/60e26979d0e5c53e675a884f/9b36f2e6-7cbc-496a-8766-74c644ec208e/milktea-competition4.png)
Website
Visit Taiwan Milk Tea Festival 2019 HERE