7-ELEVEN CITY CAFE

Cherry Blossom Festival

• Agent - Studen Agency

• Client - 7-Eleven Taiwan

Illustrated and designed a coffee cup for 7-Eleven’s seasonal marketing campaign (cherry blossom festival). The project invited 5 illustrators to depict the cherry blossom season in 5 different countries. I was responsible for creating the scenery illustration of the cherry blossom festival in Washington D.C. The series of 5 illustrated coffee cups were used in 5,400 7-Eleven stores in Taiwan for 1.5 months. The illustrations were also applied on a wide range of marketing materials including store design, photo shooting with celebrity endorsement, and social media advertisements.

Seasonal Campaign

Celebrity Endorsement, Advertisement, Social Media, Collaborative Products, Spatial Design